Catherine Zhao
A multidisciplinary researcher and designer with a background in behavioral science and entrepreneurial experience building products from scratch. I have previously worked on SaaS products (B2B and B2C) and social media mobile apps.
Master's in Experimental Psychology from NYU, based in New York, NY.
Co-founder, Insightflo
Led the development of an AI consumer insights product focused on qualitative research analysis.
UX Consultant, Tech fleet, New York
Conducted discovery research for a client’s mobile app aimed at addressing surplus food and resource waste
Worked on four end-to-end UX projects, focusing on features including themes, templates, and speaker notes, along with conducting international research with Chinese users.
UX Researcher and Designer, Gamma
UX Researcher, Plandid, New York
Work for an NYU startup team designing a workspace collaboration app that streamlines communication, planning, and scheduling
Academic research paper
Co-author, Livestream Shopping Research Paper
Title: The building of Trust in Live-Stream e-Commerce: Frequency of Interaction Moderates the Relationship between Trust and Purchase.
Poster presented at the 2023 International Conventional of Psychological Science (ICPS), Brussels, Belgium
